Rhug Farm Shop Announced as 2016 Regional Winner of Farm Shop & Deli Awards



After receiving more than 350 entries from across the country, the 12 category winners and the nine regional winners of the Farm Shop & Deli Awards 2016 were revealed at a ceremony in Birmingham on Monday 18 April 2016 with Rhug Farm Shop taking home the Regional Award for Wales.

The awards, in partnership with Olives Et Al, are now in their third year and recognise the best specialist independent retailers in the UK. They celebrate the highest levels of service, product knowledge, initiative, innovation and community involvement offered by these businesses across the UK.



Winners of this year’s coveted Regional 2016 Wales Award is Rhug Estate Farm Shop, from Corwen, Denbighshire. Across the 12 categories, two of the regional winners were farm shops and two were butchers. In addition six of the category winners also went on to become 2016 regional winners.

The awards were judged by a team of experts from the world of speciality retail, fine food and food media, including Jon May, Managing Director Fabulous Food & Drink, Giles Henschel, Co Founder & CEO Olives Et Al and Ross Gilfillan, Editor Speciality Food magazine. Shortlisted entrants were chosen, judges then carried out a series of undercover visits to see them in action before selecting the category winners.

Nigel Barden, Chairman of Judges and Food and Drink Journalist/Broadcaster, says: “The entries this year were outstanding – judging becomes harder every year. I think what stands out the most from the businesses we visited this year was a passion for customer service and continued innovation. There are some very driven and talented food retailers in Britain and they deserve to be recognised by awards such as these. I hope that the 2016 winners will benefit through increased press attention and footfall as a result of these awards.”

Elaine Lemm, the Co-Chair of Judges and renowned Food Writer, adds: "I was, once again, blown away by the standard of entries this year. It is fantastic to see so many businesses, new and established, working to consistently raise standards and maintain strong growth. These businesses owners deserve to be championed for the great work they are doing and I have been honoured to be part of that process.”

Upon collecting their award, Rhug Farm Shop winners Craig Stubbs, Managing Director and Graham Webster, Retail Manager commented; “ We think it’s a great recognition for the hard work we’ve put in over the years. We are blessed to be in an area with such great local suppliers, we are finding new products all the time. We’re very surprised to win, the strength of the competition is unbelievable and, with so many great places in Wales, it really is a foody destination. It is therefore very satisfying to win this regional award.”