Helping Wales Wake up to Organic
Independent stores and farm shops, including Rhug Farm Shop, from across Wales are taking part in a nationwide campaign to get the UK enjoying an organic breakfast on Wednesday June 15th 2016.
Wholefood stores and organic cafes are taking part in this exciting campaign, which will see independent retailers all over the UK offering the nation free organic mini-breakfasts.
Lord Newborough of Rhug Organic Farm and Café said “We are delighted to be supporting the Wake up to Organic campaign as we have always been strong promoters of organic production and organic food. This campaign shows how easy it is to make the switch to an organic breakfast and have a healthy start to the day.
"Here at Rhug Farm Shop we’ll have a special Organic Breakfast Menu between 8.00am - 11.30am in our Bison Grill Bistro, where you’ll receive free organic tea. Rhug Loyalty members will also receive double points. Then at 11.30am we’ll have a free Tractor Tour of our Organic Farm. So if you'd like to learn more about our organic farming methods book a seat today through contacting Awel on 01490 413000 or email firstname.lastname@example.org. Limited spaces so book early to save disappointment."
Recent studies indicate that the UK is increasingly interested in choosing organic - sales of organic products increased by 4.9% last year and organic sales via independent stores grew by 7.5%. This is significant growth in a year when overall spending on food fell. Popular breakfast foods were all up including yogurt (2.1%), eggs (2.6%), cereals (5.6%) and tea (12.8%).
Sales of organic food and drink in Wales are worth £140m, and make up almost 14% of the UK organic market. 89% of organic producers in Wales expect sales to continue at current levels or for sales to increase.
Catherine Fookes from the Organic Trade Board and a member of the Food and Drink in Wales Industry Board said, “I’m so pleased that Wales is embracing the Wake up to Organic campaign. We have some great organic producers here in Wales and we want to celebrate the food they produce. The Welsh Food and Drink Action Plan aims to grow Welsh food and drink sales by 30% by 2020 and of course organic food and drink can be part of that growth.”
About The Organic Trade Board
The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via organic promotion campaigns. The OTB is made up of over 120 companies who want to communicate the benefits of organic to consumers.
The Organic Trade Board’s members have collectively pledged £270,000 per year to the Organic Naturally Different Campaign, which the EU has match funded. The total budget for the three year campaign is £1.4m.
About the Soil Association
The Soil Association was founded in 1946 by farmers, scientists, doctors and nutritionists to promote the connection between the health of the soil, food, animals, people and the environment. Today the Soil Association campaigns for healthy, humane and sustainable food, farming and land use. www.soilassociation.org